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Publishing, Printing and Proofreading your Wellness Book

Clearing the Confusion about these 3 Crucial "P"s

Publishing, Printing and Proofreading your Wellness Book: Clearing Confusion about these 3 crucial “P”s 

Should I self-publish? Isn’t a printer the same as a publisher? Where do I find someone to proofread my book?

These are questions I get often, and there is some confusion and overlap between these 3 important Ps.

If you’re thinking of publishing your book in 2017, you need to understand these basic terms.

Let’s begin with discussing the difference between publishing and printing. According to Wikipedia: 

Publishing is the activity of making information available to the general public.

Traditionally, the term refers to distributing printed works such as books and newspapers. Now that we have digital information systems and the Internet, the scope of publishing has expanded to include electronic versions of books and magazines, as well as websites, blogs and other content.

In some cases, authors may be their own publishers, meaning they create and develop the content and provide the means for people to “consume” it (read, watch or listen to the content).

Or they may be published by a traditional “publishing house” that takes care of editing (which includes proofreading – more about that soon), and book cover and interior design.

So publishing is actually getting the content out into the world, in printed, audio or video form.

Printing is where the physical production of a printed book takes place.

A quick online search shows hundreds of thousands of companies that offer printing services in the United States alone.

But be careful.

Only a fraction of these companies truly specialize in book printing exclusively — and many of them only print large book runs of 10,000 or more books at a time.

Not all book printing companies are created equal, and not all are the best choice for self-publishers. You have to investigate carefully, and choose a printer that specializes in books, not a general printer who prints business cards and brochures.

POD: print on demand is a new printing technology that has revolutionized printing for authors who self-publish, like me and you. Years ago, when I first self-published, it was not economical to do a small run using traditional printing technologies. I had to print at least a thousand copies of my book to get each book at a reasonable price so I could make some money.

This meant I had to shell out thousands of dollars, and then store stacks of books under every bed in my house.

Some books didn’t sell as well as others, and every self-published author like me can relate to the experience of dusty stacks of books, and a lost investment in printing costs.

With “print on demand”, your book is only printed when you order it, so you can print 2, 10 or 100 copies as you need them. You pay a bit more per book, but you save a lot of money in the long run because you only print what you know you can sell. 

But before you print, don’t neglect….

Book interior design….the crucial missing element

You know that you need a cover design, and hopefully you recognize that you need a professional to create it for you. Otherwise you end up with what’s called a T-shirt design, an image with the title on top.

However, there’s a crucial step that many new authors miss: designing the book’s interior.

To some future authors, it may seem like a no-brainer to use word-processing software to lay out your own book, and you can easily find online templates to format your book.

I’ve tried this myself, and it is tedious work. But worst of all, it doesn’t yield a great result.

In Publish like the Pros, Michele deFilippo, owner of 1106 Design, says:

“Your book, inside and out, establishes your credibility in the eyes of the buyer. Without professional interior design, your book will not measure up to those that are professionally prepared.

Many elements are involved in a successful interior design, including page layout, typography work, size and binding. An experienced book designer creates appealing pages that present your subject matter in an appropriate and attractive way, offering creativity and aesthetic judgment that comes with training and experience.”

So by now you understand the first two Ps: Publishing, (getting your content into the world), and Printing – the actual act of putting ink onto paper.

The final P – proofreading

Here’s the next area of confusion. Many people think “proofreading” is the only editing you need.

This is far from the truth. Your book needs several stages of editing. The first is for content, structure and flow, often referred to as structural editing, or substantive editing.

The second stage is called copyediting, which look at language. This includes clarity and flow, paragraph structure, word choice, grammar, punctuation, and spelling.

Proofreading: This term comes from traditional publishing. A proof is a typeset version of a manuscript. They often contain typos introduced through human error. A typographical error (often shortened to typo) is a mistake made in the typing process (such as a spelling mistake).

It’s vitally important to have someone proofread your manuscript before it goes to the printer or before you publish it digitally, but this is the final step in the editing process, not the first or only step.

You should have an editor or someone with a sharp set of eyes read over the final version of your manuscript. Don’t count on proofreading yourself, because your brain will tell you what you think you wrote in the manuscript, and not what’s actually there.

In fact, having several proofreaders is better than one, because a book is long and complex, and different people spot different errors. 

3 P’s that lead to one thing: professionalism.

If you’ve never written or published a book before, I hope that you’ve realized the need for professional help if you want a book that builds your credibility and launches your business or practice to new levels.

Bootcamp 2017!

That’s why I’m excited to invite you to my free bootcamp, Feb. 13 – 17, 2017. You’ll get in-depth training on every aspect of writing and publishing your book – at no cost. It’s my gift to the health and wellness community.

If you’re a health and wellness practitioner, please join me for this online event, to launch your book writing and publishing in 2017.

Click here to be notified about the bootcamp, and you’ll also get a free road map: 7 Steps to Write and Publish your Wellness Book.