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Publishing a Book: 11 Things You Didn’t Know (And Now You Do!)

Discover the secrets to successful book publishing

Publishing a Book: 11 Things You Didn’t Know (And Now You Do!)

When I first started self-publishing, it was back in the day when Amazon was a fledgling company, and you had to print books yourself and send them to Amazon.

Before that, I’d been published by 3 major publishers, and the publishers took care of the whole publishing process. All I had to do was write the books. The publishing part was their specialty.

But when I wrote a book that was outside of my publisher’s domain, I decided to take on the entrepreneurial ride of self publishing.

I’ve now written 44 books, 13 of them self-published. At my recent launch, my book Write to Heal, was an international bestseller in 3 countries: US, Canada and Australia.

Here are 11 lessons learned over the years, that will help you publish your own book professionally and successfully.

1. Marketing is your job. Publishers are great to work with when your book is on their A list – that is, they know there is a market for your book. But if you’re an unknown writer, publishers don’t give you much marketing attention. Whether you get a publisher or self-publish, you still have to market your book on your own.

2. Get professional editing. No matter how good a writer you think you are, an editor can spot inconsistencies, areas that bog you down, and a myriad of picky details that you’ll miss yourself. When you self-publish, you need to hire a professional writer.

3. Proofread, proofread, proofread…but not on your own. I always have my book professionally proofread, and then read my own manuscript again – and still find one or two typos. Try your best to avoid typos that make your book look unprofessional, but know that even with the biggest publishers, a typo or two will still slip through.

4. Covers sell books. Several book “gurus” tell you that a $5 book cover is just fine. It’s not, if you want to establish your authority and credibility with your book. Invest in a professional book cover with a cover designer (not just a graphic designer). Your cover design is selling your book. Don’t skimp here.

5. Beware of book publishing companies (which used to be called Vanity Presses) that offer to publish your book for a substantial fee. Some are reputable, but many provide shoddy services. You can learn to publish your book on your own, more professionally, at a lower price.

6. Set a pub date (publication date) where you vow to have your book published. When I worked with publishers, they always gave me a pub date. I had to deliver my manuscript on time. When YOU are the publisher, it’s too easy to put your book aside when “life” gets in the way. Your pub date is your promise to yourself – don’t break your promise!

7. Get your own ISBN (International Standard Business Number): Amazon will give you their number, but then you can’t print your book anywhere else.

8. Have a back end to your book. Writing and publishing a book takes great effort. If you want your book to build your business or practice, put links in your book. These can lead to people signing up for a free report on your website, which leads to other offerings, such as further training or coaching. This is how most people make money from wellness, coaching or self-help books.

9. Take on the entrepreneurial adventure. Learn everything you can before you embark on the entrepreneurial adventure of self-publishing. It’s very easy to waste money on the wrong things in self-publishing, but even worse to NOT invest where it’s important to your book. Yes, self-publishing requires an investment of time and money to do it professionally. But an unprofessional book can ruin your reputation. Do it properly.

10. Do a book launch. If you just quietly put your book on Amazon and don’t tell anyone, don’t expect the Amazon algorithms to sell your book for you. That may have happened many years ago, when there was less competition. Today, the number of books published by Amazon is exploding. You have to drive traffic to your book page to kick-start the sales, and doing a book launch is a must.

11. Find your person. Over most of my business life, I tried to do everything alone. I read voraciously on any topic I wanted to learn about, as well as searching the Internet, and buying any self-help product I could find. Most of it was a waste of time and money, because these online products didn’t have a “person” who could guide me and answer questions.

When I found a coach, my business increased exponentially.

Find the one person who can help you (I hope that’s me), and follow the process they’ve developed, that’s tried and true.

You’ll save yourself loads of frustration and tons of money in the long run, and get to your destination faster – your published book.

Announcing a Free Publishing Masterclass:

How to Publish Your Book: Start Here

By the end of this live Masterclass, you’ll be able to:

1. Prepare your book to publish professionally.
2. Publisher or self-publish? Outline the best way to publish successfully NOW.
3. Discover the truths, myths and secrets of Amazon and NYT bestsellers, so you know what to pursue, and what to avoid.
And much, much more!

*You’ll leave this class with a solid blueprint for getting your book published.

Please join me on the live call, so you can ask questions — and you’ll get a special bonus at the end.

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