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5 Classic Gaffes First-Time Wellness Authors Make

Are you making these 5 classic mistakes? Avoiding them will help you write your book more easily and effectively.

5 Classic Gaffes First-Time Wellness Authors Make

“My book is taking me so long to finish,” groaned the wellness author who contacted me recently.

A little digging revealed the reasons. She had fallen into the common traps of most first time authors.

You see, writing a book can be easy or difficult. It can be fairly quick or drag out for years…depending on whether you avoid these five crucial blunders before you even write a word.

Gaffe #1: Trying to write everything you know in one book.

As a health and wellness practitioner, you have years of experience and wisdom in helping people heal. It’s natural to want to distill all your knowledge into a compendium that will help more people.

That’s why you’re writing a book, isn’t it?

The problem is that writing the all-encompassing, definitive guide to anything is too onerous. It can take years to compile all your knowledge into one book. The book might be several hundred pages long, and most people in our age of texting just don’t want to read that much.

A better solution: Focus on one specific topic you can address well in a book. You may find you have enough content for several books, and that’s a good thing.

Narrowing your ideas will make it easier to finish and publish your first book. Once you see how much simpler it is to write a shorter book, you’ll be motivated to write the following one.

Your readers will be happier to have a book that addresses a specific issue, and will look forward to your next book in a series.

You’ll be building a library of information that guides your patients to better health.

Gaffe #2: Trying to write to everyone

“But EVERYONE can benefit from this solution,” declared this new wellness author.

It’s a classic mistake to think that anything can be good for everyone. No food, no matter how healthy, organic and GMO-free, is good for EVERYONE.

No health solution is perfect for everyone either.

Even more important, if you write to EVERYONE, you are essentially writing to NO ONE, because no one will say, “Hey, that’s for me!”

That’s why you need to narrow your topic and speak directly to your reader. And before you do that, you have to create an avatar, which means your ideal reader.

Let’s say your book is about joint pain. Your readers can be athletes, senior citizens or accident victims. Each group will have very precise needs, and should be addressed in a different way. The title of your book, and the image on your cover, will speak to different people.

If you address the senior citizen crowd, athletes will not pick up the book, and vice versa. But that’s ok. Because you have to address someone, and by being too general, no one will pick up your book and say, “That’s for me!”

Decide who your audience is, and get to know them well. Figure out what’s causing them pain, both literally and figuratively, and write directly to them.

You’ll have many more people lining up to buy your book, and you’ll get all the other benefits that come with writing for that audience, such as being asked to speak at conferences related to that audience.

You need a specific audience for your book. Decide who it is, and write for them.

Gaffe #3: Not making a promise in your book

“I can’t get any interest in my book,” sighed the newly published health-book author.

People buy fiction for entertainment and to transport them into different worlds.butterfly-1226159

But they buy non-fiction for specific reasons. They may buy a business book to help them sell better or get more clients. They may buy how-to books to learn specific skills or techniques.

So why do people buy health and wellness books?

For two main reasons: they are in some sort of pain, which could be physical, psychological, or spiritual. Or they are looking for a way to be happier, slimmer, or more fulfilled in some way.

It boils down to the idea that most people buy a health and wellness book because they want some sort of transformation. They want to escape their pain or discomfort, or they want a better life in some way, and they believe your book will deliver that.

So the first thing you have to do is make a promise to a specific group of readers. You make this promise in your book title and subtitle, on the back cover, and with the cover design.

Check out the titles of health and wellness books on Amazon, and you’ll see that most of the best-selling books start with a big promise that addresses a very specific pain, from gut issues to depression.

Without a promise, you are unlikely to sell many health and wellness books.

Gaffe #4: Winging the writing

“I’m stuck. I started writing my book and I can’t get it finished,” lamented the health practitioner.

Do you feel stressed because your manuscript is gathering digital dust and you don’t know how to finish it?

I get it. It’s the fourth classic mistake I see every day. And the most likely reason is that you didn’t think about the format of your book. You just sat down and started writing.

That’s actually a good way to start. Just get your thoughts on paper. But then you need to step back and take the long view.

Who is your book for? What is the focus? These are the ideas we just discussed.

But now we have to decide: what is the best way to get those ideas across?

How will you organize your book so the ideas flow logically and smoothly, to help transport your readers from point A (where they are now), to point B (where they want to be)?

You need to create an outline, with the main topics and sub-topics. Once you do that, the writing will be much easier – almost like filling in the blanks.

Gaffe #5: Skimping on the editing

“Ugg, I can’t look at this manuscript one more time,” grumbled the wellness author.

Now, I really get this. After writing 40 books, there comes a time with each book when you can’t read your manuscript one more time.

But most authors ditch their editing duties way too early – after the first draft.

Your first draft is just that – a first draft. Some people call it a “dirty first draft.”

The magic takes place when you take a critical look at the structure, and decide what needs to be moved around or removed, and what’s missing.

Then you need to edit and polish the writing until your words shine.

Now, not everyone can do that, and not everyone should do that on their own.

If you’re a busy health practitioner, you need a team of professionals to self-publish your book. The first person on your team should be a professional editor.

Depending on how much time and interest you have, you can do some of this yourself or with your editor:

  1. Edit the structure and flow of the content.
  2. Edit the language so it reads smoothly, at the right level for your readers.
  3. Make sure the grammar and punctuation are correct.
  4. Polish the words so they shine.
  5. Proofread the final draft.

Bottom line: Writing your first book takes time and thought, before you even write a word. Avoiding these 5 gaffes will save you months and even years of frustration.

Your time is precious. That’s why you need professional guidance.

Here’s a great place to start. Download my free road map to your book, by entering your name and email below:

7 Steps to Write Your Health and Wellness Book

And if you’re serious about writing your book, feel free to contact me for a complimentary consultation, at