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7 Reasons People Stop Reading Your Book

You want people to read your book and get all the benefits. Here's how.

 

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7 reasons people stop reading your book

 

Your book is alive – it’s published! You feel elated and satisfied.

Writing and publishing non-fiction is a big accomplishment, and you are right to feel great pride in your achievement.

You want readers to buy your book in droves, read every word, and put your years of expertise into action. Will they?

That depends.

Here are 7 reasons people stop reading a book. Hopefully they don’t apply to your book, but the good news is that if you’ve written one book, you’re likely to write another one.

And you can always do a second edition of your book to improve it, so these ideas may help as well.

  1. No defined audience. One of the participants in my course, Write a Health Book,” started off by telling me, “My book is for everyone. My health topics is so important that everyone can benefit from it.” 

That’s true, she did have an important message to share. But the reality is that no book is for everyone, no matter how vital the message. Even the Bible and Harry Potter are not read by everyone. You need a defined audience, so you can write directly to them.

This is even more valid for health and wellness books, because people are seeking solutions to different problems at various points in their lives, and may not be open to your ideas at this point. That’s fine – find an audience who is hungry for your message. They will be your avid readers.

  1. No big promise: Most people buy health and wellness books because they want to get rid of some kind of pain or problem, or because they aspire to a better, happier or healthier life. If your book doesn’t make a promise and deliver on it, your readers will stop reading. The good news is that when you make a big promise, you will attract the right audience, who will devour your words. 
  1. Boring! Quick question: when you finish reading a non-fiction book, what do you usually remember? I bet it’s the stories that help you understand the concepts. A mantra of writing fiction is, “Show, not tell”, and this applies to writing non-fiction as well.

Stories captivate you, and heighten your senses. They create memories.

Stories to tellStories can stem from your experience, or from your clients or patients. A good yarn can keep you riveted to the page, so your concepts come alive. Without telling tales, you’re just writing explanations or scientific data, and that can be mind-numbing.

  1. Lack of direction: Think of your book as a journey. You start off heading in one direction and end up in a completely new place. A non-fiction book, especially a health and wellness book, needs to take your readers by the hands, and lead them to their destination.

One participant in my course had his book completely backwards. He started off explaining his solution, without describing the need for it. Once he reversed the order, all the pieces fell into place.

  1. No editing. This is a big problem for many self-published authors today. It’s great to get your book written and up on Amazon quickly, but skipping the editing stage is the reason so many people get terrible reviews. 

If your book is riddled with typos and grammatical errors, people stop reading. And they leave a scathing review: “This book needs a good editor.” 

  1. Too much content: In this day and age, most people don’t want to read 250 pages when they can get the information they need in 120 pages or so. 

Most books start off with a bang, explaining the problem and the process. Then they start repeating or elaborating on the same concepts, and readers lose interest. I’ll bet you have a half-dozen abandoned non-fiction titles on your bookshelves.

Remember, people read non-fiction, especially health and wellness books, for a specific result. Deliver that result, and you’ll have satisfied readers.

  1. Tedious design. Yes, design matters, but you can control your book design more than you think. 

Big blocks of text will deter all but your most motivated readers. Why not make it easier for everyone by using shorter paragraphs? When you write your book, break up paragraphs into smaller chunks.

Vary your sentence length, and avoid run-on sentences that will create longer blocks of wording.

Your readers probably read text messages more than books these days. Respect their attention spans, and they are more likely to read to the end of your book.

There you have it: 7 reasons people stop reading your book.

Hopefully you are reading this before you write your book, and can put these ideas into action.

If you’ve written one or more books, bravo! You are likely to keep writing more books, and if any of these tips resonate with you, please consider them for your next book.

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To get more help with writing and editing your book, get my free road map below. Then contact me for a free consultation on your health and wellness book!

I love your comments! Please let me know what you think, and if you have any questions, and I’ll be happy to answer them!

 

 

 

 

Get my Free Road Map to Your Book

Discover the 7 steps I've used to write 40 books with 3 major publishers, that I now use to help wellness professionals write their own books. It's simple, and it works! (You'll also be subscribed to our valuable book-writing tips)

Start Here!
100% Privacy Guaranteed